Search Engine Optimization (SEO) Services
- SEO Services
There are a variety of search engine optimization services which offer solutions for a variety of ranking issues, and deficiencies.Depending on your goals, and needs one, or a combination, of the below services may be right for your website.
As the colors of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization.
- Website SEO Audit
A search engine optimization audit can come in a varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content.
On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website.
- On-Page SEO
On-page or on-site search engine optimization refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. This is something which should always be part of all good SEO packages. On-page SEO addresses a variety of fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure.
As with a website SEO audit, there are basic, as well as comprehensive services when it comes to on-page search engine optimization. At the most basic level, an on-page optimization campaign can be a one-time project which includes recommendations developed through an audit, and the implementation thereof. This type of on-page optimization would generally target the home page and a few other important pages on the website. More comprehensive on-page search engine optimization campaigns will use the findings of a highly detailed website SEO audit, and monitor results to guide ongoing changes to the on-page optimization.
- Link Development (Link Building)
Good quality link development work focuses on quality rather than quantity. A well researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.
The fundamentals of link building are, have always been and always will be, based on good quality (i.e., useful, interesting, entertaining, educational) content. Because if there is no good content on your site that people can link to, it will be very difficult to convince them to do so.
- SEO Content Writing
Every website has a specific target audience and requires a different type and level of content. Content should contain words (key words) that attract and retain users on a website. Content written specifically for a website should concentrate on a specific topic. It should also be easy to read, offering the information in easy to understand clusters or laid out in bullet points.
There are numerous methods on how to get started with web content development. However, it stands to reason that in a place (the World Wide Web) that had more than 250 million websites as of December 2010, with 21.4 million new sites launched in 2010 alone, that a website would have to either specialize in specific niche audience, have original content that stood out from its peers, or present common information in a new way, thereby making it standout among its peers.
- Code Optimization
Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand (for machines, that is, search engine algorithms) format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don't have to wait around while your page loads (because it's too long, or has too many images, etc).
A comprehensive search engine optimization campaign will have all of the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.