Looking for ways and means to reach people on their smartphones? Do you think your Facebook mobile ads are working? Did you know that the world’s famous social networking site has tools that help you create ads to enhance compelling mobile marketing efforts?
In this article, you’ll discover four ways to improve results from your mobile Facebook ad campaigns.
1: Start a Conversation With Messenger Destination Ads
Driving your target audience from their news feed to a chat through messenger is courtesy of the ads developed by Facebook.
These Messenger destination ads include a call-to-action (CTA) button that links directly to Messenger. Well, to let you in on very simple principle, once you click the ad, a welcome message appears on a chatbox which you are redirected to, something through which you can give further instructions.
This new ad product might be found useful, particularly when you sell goods or services that require long purchasing process. Such cases, in fact require people to contact you several times before a buying decision is made.
For example, Chatting with potential customers to set up appointments might be viewed as important when you offer financial services or run a nurturing campaign.
With every Messenger destination ad campaign, you can target people through interests, behaviors, and more. A re-targeting strategy might also be combined to make it more effective. You can create custom audiences for people who have visited a specific page on your website, such as your sales pages, without buying anything.
2: Simplify Signups With Facebook Lead Ads
Allow people to subscribe in just two clicks? Welcome to the effective space of Facebook’s lead ads that help in generating leads.
Complete the subscription form when you are redirected to a landing page through a traditional Facebook ad campaign. The loading time is crucial for your website since you can’t keep your potential customers waiting. According to Dynatrace and Akamai surveys, 50% of website visitors expect sites to load within 2 seconds, and if they don’t load within 3 seconds, people will abandon the process.
Since these lead ads are specifically designed for mobile traffic, you wont be requiring a landing page for generating leads. Instead, when people click your ad, Facebook will automatically populate the opt-in form with their data, making the signup process simple and fast. The downside though is that lead ads require you to upload contact data to your CRM and ESP systems since contacts you collect during the advertising campaign are placed in a CSV FILE inside the Facebook page’s publishing tools.
3: Create an Immersive Experience With Canvas Ads
Marketers can now increase engagement on mobile devices through canvas ads created by Facebook, although many were of the opinion that this only served the interests of big businesses and enterprises. The reality says otherwise. It is profitable for small businesses and solopreneurs too. Facebook canvas ads provide an in-depth, fast-loading experience for mobile users. You can combine videos, still images, and CTA buttons and create attractive landing pages inside Facebook that load in a fraction of a second. These ads offer a mobile user experience that a website can’t provide.
More effective landing pages can be proposed to increase brand awareness, lead generation and sales boost, thanks to canvas ads.
4: Target Only Mobile Website Visitors With Ads
The fact that people sometimes miss the most crucial information or CTA’s when people visit your site through mobile devices explains that your site need not be 100% responsive. Run specific campaigns for people who surf your site through mobile, to increase your ROI on campaigns. There is a small technique that you could employ to convert these leads into customers, while reducing your marketing budget and timing.
When creating a new audience on Facebook, click Custom Combination to define a custom audience from website traffic. Then add your URL and select only mobile users.
A new campaign and ad set could be created from here. Select new custom audiences as targets for your ads. This re-targeting tactic can set you up for more effective campaigns to target mobile users who already know that you are lacking in completing the desired action.